Unlike large screens, the time spent on mobile is rarely contiguous and is broken into short but frequent sessions. Capturing the imagination of mobile users is no easy task! Designing for mobile first implies rethinking the information architecture, simplifying everything so that the core experience can reside on a small form factor, and detailing it to an extent that the experiences are delightful. The process starts with the hardest problem of making the most essential information and actions available on the smallest screen first and then working towards larger screen sizes. So, what does it take to design experiences on the mobile for a generation that’s always on-the-go?ĭesigners are now adopting the mobile-first approach. Both, time spent and mobile data consumed on the mobile are growing rapidly. Mobile friendly payment methods in Asia are fuelling transactions on shopping, cab hailing, and food ordering platforms. More users than ever before are accessing social media and digital content on-the-go. Gaurav Mathur, VP, User Experience Design, MyntraĪs of July 2018, mobile internet users were about 92 percent of total active internet users globally.
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May 2023
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